Piles of challenges, in the bag.
By Jon Olson, Creative Director 11/10/09
On a beautiful Saturday recently, I gazed over a lawn covered in leaves and started to wonder why I enjoy yard work so much. The task ahead wasn’t an easy one. I could’ve called a landscaper and been done with it, but I enjoy the hard work and the money I save by doing it myself. So, I started my task, small sections at a time, making my way around the yard. As the day went on I got more energized and I liked the sense of accomplishment I felt. I filled bag after bag of leaves and started thinking about work and the state of the economy... Read More
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Via Twitter: figuring out how to capitalize...
By Tom Devine, Partner - 10/23/09
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Marketing in a Pre-washed World
By Jon Olson, Creative Director 10/21/09
Yesterday I started a branding project, positioning and designing packaging for a new product. And, as we were sitting there, talking about... Read More
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Hair to Stay
By Kari Popov, Senior Copywriter - 10/21/09
I’m not just a copywriter. I’m also a consumer. And like everyone else, I respond to great marketing. Cause, really what else could get me to spend $140... Read More
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Coagulation is so Cool.
By Kari Popov, Senior Copywriter - 9/14/09
Catheters, Cadavers, Coagulation. They may not seem like things cool copywriters covet. After all, aren’t consumer products like laundry soap, soda and... Read More
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Digital Comes Due at the Library.
By Tom Devine, Partner - 9/14/09
There was an article on Boston.com today entitled “Welcome to the library. Say goodbye to the books.” It talked about a school that’s getting rid of ALL of their... Read More
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Spreading: Swine Flu and Social Media Use
by Jon Olson, Creative Director - 9/14/09
Connecting consumers, content and brands. It’s what we do here at Devine & Pearson. We think it’s that connection that makes marketing programs really powerful... Read More