Beijing Launches Training Courses To Improve China’s Online Entertainment Environment

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Hundreds of fans gather outside a hotel where Chinese-Canadian pop idol Kris Wu was staying in Chengdu, southwest China’s Sichuan Province, in 2017. Photo: VCG

A special training course for creators of online variety shows and entertainment programs was launched by the Beijing Municipal Radio and Television Bureau on Friday.

The training session aims to guide entertainment workers to create content that can have a “positive influence†on audiences.

“Positive influence is a fairly broad and comprehensive concept, the core of which is whether they can bring good or bad social influence. For example, behind the ban of online content that shows unnecessarily extravagant lifestyles lies the value of not wasting resources Meanwhile, the worship of vanity and such ideas can mislead young viewers to prioritize wealth over morality and education, â€Xu said on Sunday Mingjun, Cultural Industry Policy Advisor, Global Times.

Three main principles are in play during training. First and foremost, show creators need to create programs that match the correct values. Second, they need to recognize their responsibilities when it comes to maintaining a good online environment while creating content. Third, they should provide high quality audiovisual content that can bring people together, embody virtue and encourage the national spirit.

“I believe that in the future there will be more and more online cultural content that not only engages patriotic thought and promotes the national spirit, as well as content particularly focused on the mental and physical development of young people. because they are the largest consumer group of online fan-related content, â€said Xu.

The course also encourages the industry to abandon its dependence on “imported†models and forms of production.

The training was conceived as a backbone of the opinion issued by the Publicity Department of the Communist Party of China Central Committee in early September which called for strengthening the management of culture and entertainment circles, especially in the areas of culture and entertainment. big issues such as excessive fan behavior, immoral celebrities, online stars promoting distorted “sissy” images and showing vulgar content.

Over 80 insiders from major Chinese online platforms such as iQIYI, Youku and ByteDance attended the training.

The training course was organized by experts including academics from the China University of Communication and editors from the Chinese Television Arts Committee.

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