HDA Truck Pride launches online store

ST. LOUIS- HDA Truck Pridean independent national supplier of parts and services for the commercial vehicle aftermarket, announced the launch of the HDA Truck Pride Store.

“E-commerce is an essential part of doing business today. Our goal is to support our members by providing more efficient and easier-to-use tools,” said Laura Hewitt, VP of Technology for HDA Truck Pride.” We really wanted to improve the user experience by improving navigation, search capabilities and site performance. The PhaseZero CxCommerce™ platform allowed us to do this.

PhaseZero’s CxCommerce™ is a software platform designed to connect distributors, customers and suppliers, and bring employees and customers closer together, according to a company press release.

It also allows customers to purchase products through an online channel in addition to the traditional counter or call-in service.

“PhaseZero’s CxCommerce™ solutions bring sophisticated digital commerce technologies to HDA ​​Truck Pride members, where they can focus on growth and become more effective in the face of labor shortages and supply chain challenges. today,” said Ram ChandraSekar, Founder and CEO of PhaseZero.

“Our solution and execution approach,” added ChandraSekar, “allows HDA Truck Pride members to respond quickly to changing market conditions and better serve their customers by offering flexible options. It also fosters in-store or online employee interactions, allowing a traditional brick-and-mortar business to access the best digital technology available to complement its industry expertise, customer relationships and delivery services. last mile.

The HDA Truck Pride store launched this week at their annual meeting in Orlando.

“Beta user feedback has been great so far, so the annual meeting was the perfect opportunity to announce our launch, along with PhaseZero. We’re excited to collaborate to bring continued innovation and improve our experience offering. digital over the next few months,” Hewitt said.

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