After seven years in Macao, fashion retailer H&M will close its last physical store there, at The Venetian Macao.
The brand announces that it will transfer its activities on Chinese territory to its online store, in the hope of increasing online sales.
“As we have come to the end of the lease of this H&M store at The Shoppes at Venetian Macao, by mutual agreement with the owner, we have decided to leave this location,” said a spokesperson for the communication and press department. from H&M Asia.
“H&M Group is committed to a transformation journey and is now accelerating this process by further integrating digital and physical stores, providing a seamless omnichannel experience for our customers.”
Additionally, the fashion brand says it will continue to look for new opportunities to open stores “where we see great potential.”
“H&M will continue to optimize its business in Macau through the digital platform (hm.com) to ensure that we serve our customers and our future in the best possible way,”
The H&M Venetian Macao outlet took up 19,000 square feet of space over two floors and hosted sports legend David Beckham when it launched.
H&M then opened another larger store in Macau on the Promenade de Galaxy Macau, but it was closed last year due to geopolitical differences of opinion over allegations of human rights abuses against Uyghur Muslims in the Chinese province of Xinjiang.
“Having stores in the right locations has always been fundamental to the success of the business, so reviewing and making changes to our store portfolio is something we continually do in all markets,” the spokesperson added. .
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