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Hollywood journalist launches its first list of the 10 Best Star Entrepreneurs of 2021, which also includes Ryan Reynolds, Dwayne Johnson, Sofia Vergara, Kristen Bell, Jennifer Garner and more.
When it comes to marketing, there is perhaps no one more innovative and hip than Ryan Reynolds. The actor-entrepreneur’s ability to share his enthusiasm for companies such as Aviation Gin, Mint Mobile (in which he bought a stake in 2019), Maximum Effort Marketing and Wrexham AFC has proven to be both effective and lucrative. . About two years after Reynolds’ investment as a co-owner, Aviation sold in August 2020 to spirits giant Diageo for $ 335 million (in a deal that could bring in up to $ 275 million more ) in connection with an agreement that allowed Reynolds to retain an interest. And Maximum Effort merged in July with adware company MNTN.
“Introducing yourself is so important, picking up the phone and being in the game,†says Reynolds. His portfolio is eclectic in design and focused on storytelling. “Our philosophy is to bring people together in fun, smart and unexpected ways – and I think alcohol, wireless, lower level Welsh football and ad tech all count as a pretty unexpected bunch,” Reynolds said. . “It’s about joy – as cheesy and silly as it sounds, I think it has real merit and real traction, especially in 2021.”
Of course, it’s easier to connect when Reynolds has direct access to 57 million followers on Twitter and Instagram, where no one seems to care about seeing the ads despite the posts about his companies being clearly promotional. “Consumers and the public are aware that they are being marketed, so our feeling is to drop the artifice and look at it directly,†he says. Since Reynolds is both the marketer and the customer, he is able to respond to the tunes in real time instead of waiting for layers of approval from the company. A notable example: in 2019, he hired the actress from the much-criticized advertisement “Peloton wife”, shot a video for Aviation Gin who taunted it and posted it – all days after the viral ad first ran.
“Ryan is so quick to figure things out and a little fearless,†says George Dewey, who started working with Reynolds on the marketing campaign for dead Pool in 2015 and started Maximum Effort with him in 2018. “The wonderful thing about creating ads for Aviation Gin is that as soon as we finished texting each other, the script was approved because I was literally texting the business owner. The simplicity of its operation with us is a tremendous strategic advantage. “
The support of Reynolds’ family, his “voracious curiosity” and outlook on life are also huge assets, according to Dewey. “Ryan is the son of the Vancouver cop,†he says. “He will always have an outsider mentality, and every day he approaches things with such gratitude and a sort of lucky attitude to be here that has never faded away. He genuinely loves [these companies] and wants them to be successful.
For now, Reynolds is focused on his current endeavors and not looking to jump into another new venture, especially when he balances it all with a Hollywood career and quality time with his wife, the actress (and now too maven mixer) Blake Lively, and their three daughters. He points out that 90 percent of his job is building relationships. “Coming from showbiz in particular, a lot of connections are ambassadors,†says Reynolds. “The companies that are under our roof are also companies that I own, in which I have invested money. I also invested time. This is the part of it that I think is somewhat unexpected. It relies a lot more on good old-fashioned relationships than making ironic quick balls of marketing material of joy. “
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Where to buy Ryan Reynolds Aviation gin, other brands online
Aviation American Gin, 750 ml, at the Reserve Bar
Aviation Old Tom Gin, 750 ml, on Wine.com
Courtesy of Wine.com
Aviation Old Tom Gin, 750 ml, on Wine.com
$ 44
Buy now
Aviation American Gin, 750 ml, at Total Wine
Aviation American Gin, 750 ml, at Total Wine
$ 22
Buy now
American Aviation Gin, 750 ml, Drizly
Apple iPhone 13 and 6 months free from Mint Mobile with 6 month plan
If you purchase an independently rated product or service through a link on our website, we may receive an affiliate commission.
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