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NBCUniversal News Group has signed an exclusive multi-year partnership with the Aspen Ideas Festival, the annual gathering of political and political leaders in Aspen, CO.
Plans call for bringing festival events to NBC News, MSNBC, CNBC and the Peacock streaming service, along with other news brands. NBCU News Group and the Aspen Institute will jointly create content for the event.
NBCU replaces longtime media partner The Atlantic. The media company’s sales team will also sell packages on the various platforms.
The festival will take place from June 25 to July 1 in Aspen. Journalists and network presenters will be featured in interviews and other events at the festival. The festival, launched in 2005, also features experts in other fields such as the arts, science and culture.
In a statement, Dan Porterfield, president and CEO of the Aspen Institute, said the partnership “is an exciting opportunity to reinvent what is possible with the Festival and with public programming across the institute.” NBCU News Group chairman Cesar Conde, director of the institute, said the partnership would be “an exciting opportunity to combine these premier events with the high impact journalism for which NBCU News Group is known.”
The 2021 festival was a smaller gathering due to concerns over Covid-19, but organizers are planning a large event open to the public this year. The passes will go on sale in January.
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