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Most businesses today have an online presence. Thanks to the digital landscape we live in, digital marketing skills are becoming invaluable every day.
So, if you are planning to jumpstart your digital marketing career or advance your marketing career, here are the top five courses you can take.
Run by Google Trainers, this course teaches you the basics of digital marketing. Being accredited by the Interactive Advertising Bureau (IAB), it is free and includes 26 different modules. In addition, the course is packed with practical exercises and real-life examples that allow you to apply your new skills in digital marketing.
Google’s digital marketing fundamentals are best suited for beginners, and you shouldn’t take more than 40 hours to complete the entire course. Additionally, you can always take the time you need to complete this course as it is a self-paced course.
There is more. You get unlimited access to course material and learn from small video tutorials loaded with the right information.
Once you’ve learned the basics, you can test your skills with a quick quiz at the end. Google’s Digital Marketing Fundamentals course also comes with professional certification.
To obtain certification at the end of the course, take the final exam by answering 40 questions. Add the qualification to your CV and show your knowledge of basic digital marketing concepts.
Content marketing is an indispensable part of a company’s marketing strategy. If you believe this too, now is the time for you to learn some basic and advanced concepts regarding SEO, PPC, Affiliate Marketing, Social Media Marketing, and Digital Marketing.
With the SEMrush Content Marketing Toolkit Course, you have the chance to learn from a company that has pioneered one of the most successful digital marketing tools on the market. In addition, registration for the course is completely free and you have the option of obtaining professional certification upon completion.
Taught by industry experts, it offers nine easy-to-follow video lessons and specially chosen reading materials to help you dive deeper into digital marketing concepts and best practices. The Content Marketing Toolkit course also includes a quiz that lets you test your skills upon completion.
To become certified, all you need to do is pass the SEMrush Content Marketing Toolkit exam. If you are already proficient in the SEMrush Content Marketing Toolkit, you can skip the educational part and take the exam directly. However, it’s always a good idea to review and revise what you know.
Another amazing option for learning digital marketing is the HubSpot Academy Digital Marketing Certification Course. Coming from one of the leading companies in the digital marketing industry, HubSpot’s training course will teach you how to become an effective digital marketer with an inbound first mindset.
This mindset covers aspects such as properly optimizing your website for search engines and creating an advertising strategy that amplifies your business message to a wider audience. You can also learn how to create an unpaid strategy that helps you build and grow social media following.
That being said, this course consists of nine lessons, 37 videos, and 11 quizzes. It spans a total of four hours and covers everything from basic digital marketing concepts and successful SEO strategies to paid ad hacks.
The first four modules of this course are Fundamentals of Digital Marketing, Creating a Framework for Content Creation, Finding the Right SEO Strategy for Your Business, and Improving Website Performance.
While these cover all of the key concepts around content creation, SEO basics, and organic social media skills, the following modules focus more on advertising and marketing analysis.
All you need to do to take this free course is register with HubSpot Academy and you can start learning. Remember to take your professional certification at the end of the course.
Offered by Simplilearn, the Digital Marketing Specialist course is ideal for mastering advanced digital marketing needs. With this course, you master important areas such as email marketing, digital analytics, search engine optimization, social media, and more.
While all previous courses provided free certification, Simplilearn’s digital marketing course comes with paid certification. This training course consists of a total of seven individual courses, and at the end of each course, you earn certification for completion. When you are done with the seven courses, you get the master’s certificate.
Co-created with Facebook, you get a free Facebook plan voucher worth $ 150 with this course. That’s not all! You can also attend all expert sessions hosted by Facebook trainers and world-renowned experts such as Dorie Clark, Shane Snow and Mollie Spilman.
The course also features over 45 projects and real-life case studies from Harvard Business Publishing, Yahoo !, Mastercard, and other popular names.
Provided by the University of Maryland System, this Professional Certificate in Digital Marketing is a self-paced, paid course that fits perfectly into your busy schedule and makes learning digital marketing simple, easy, and fun.
Suitable for beginners and advanced marketers alike, the course lasts a total of four months. You only have to devote four to six hours per week to this course, and you can advance your career effortlessly.
It includes four modules, namely Digital Marketing Fundamentals, Digital Marketing Analysis, Online Advertising and Social Media, and Customer Relationship Management.
This course teaches you how to leverage SEO and SEM strategies including web analytics, machine learning, and AI / Big Data applications, as well as omnichannel marketing, attribution, and marketing mix modeling. .
It also helps you develop online social media advertising ecosystem data and big data analytics for better decision making. Overall, this Professional Certificate in Digital Marketing is the perfect launching pad to advance your career in digital marketing.
Showcase your skills by honing your digital marketing skills
As all of these digital marketing courses come with certification, you have the option of adding the certification to strengthen your resume, find relevant jobs, or easily advance your marketing career.
These downloadable and easy-to-share certifications are a testament to your mastery of digital marketing fundamentals and best practices. The digital marketing landscape is constantly changing, so it’s never a bad idea to keep developing yourself.
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